Oct 19, 2023
hi, my friends! Welcome back to another episode of "tena
talks" I'm Tena Pettis, and today, we're diving deep into a topic
that's close to every entrepreneur's heart – finding that delicate
balance between working in your business and working on your
business. We'll define these terms, uncover their significance, and
explore how you can shift your focus for long-term success.
So, let's get right to it. What do I mean by "working in" and
"working on" your business? Working in your business involves the
daily grind – those tasks like fulfilling orders or providing
services. In contrast, working on your business entails activities
like creating new programs, updating your website, and crafting
marketing content that drive future growth.
Now, let's tackle the big question – why is this dilemma so
important? Working in your business often means immediate cash flow
– it's the essential lifeblood of your operation. However, working
on your business is an investment in your future, where you'll see
cash flow later. The work you're doing today might not yield
results for 3-6 months, but this typically applies to the work done
when you're working on your business.
So, how do we make that shift in focus? Here's a three-step
plan:
- Choose one pivotal aspect of your business to work on right now
– something that will bring you a concrete win.
- Dedicate specific time in your schedule to these critical
tasks. Making working on your business a priority is
essential.
- Paint a vivid picture of what these efforts will achieve when
they're completed. Visualize the impact and benefits they'll bring
to your business.
To bring this dilemma to life, let me share a few real-life
examples of times I've successfully shifted my focus from working
in to working on my business:
- Productivity Retreats: These retreats allowed
me to step away from the daily grind and focus on strategic
planning and growth.
- "Fall in Love with Twitter" Online Course:
Taking 3 days to write, design and launch a new online course.
- "Contagiously Confident" Program: Creating
this program not only generated income but also expanded my brand's
reach and reputation.
- "FLOW" Group Membership: One week to pull
together an idea and create an entire community. Here is more
information on this current membership: www.tenapettis.com/flow
So there you have it, my friends – the entrepreneur's dilemma,
working on versus in your business. It's a challenge we all face,
and by understanding the distinction and taking deliberate steps to
shift your focus, you can pave the way for long-term success and
sustainability. Thanks for joining me today on "tena talks". Be
sure to subscribe for more insightful discussions on the journey of
entrepreneurship.
- tena pettis
www.tenapettis.com
www.instagram.com/tenapettis